The modernisation of marketing in this new era has given birth to a new facet called digital marketing. In these times, traditional marketing cannot help an organization to widen target customers because of the introduction of technology. Digital marketing has taken marketing to another level, helping companies cover digital platforms and thereby branding.  One of the digital marketing tactics for increasing online presence is SEO. Reliable SEO increases website ranks on major search engines by driving genuine visitors to your site. Additionally, SEO marketing might assist your company in making continuous expansion. DataSpot SEO Dubai is a leading IT company in Dubai, UAE, that assists businesses in growing their online presence and our SEO experts deliver high-quality, on-time SEO services.

Hence everything has become digital, customer knowledge increased which in effect influenced their preference. A customer now checks the product he/she intends to have and goes through a series of options via online. This is where the role of digital marketing comes into play. Digital marketing can alter the preference of a customer when it comes to their research of the product. It allows companies to brand themselves and gives a broader audience. Traditional marketing uses magazine ads, billboards. It is just the traditional marketing but digitized, modernised and better. These include promotion via search engines, websites, social media, emails and mobile apps.